Client
Doweedo
Year
2020
Category
Brand and Visual Identity
Creative Direction + Photography + Design
Jacopo Noera + Isabella Nardon
The challenge of tackling an issue that is still widely debated: legal cannabis. We sought, through a kaleidoscopic interplay of shapes and colours, a sweet spot in-between the world of nature and that of contemporary visual culture. The benefits of CBD are conveyed with video animations, still life and artwork.
The product is explored through a range of artistic mediums including audio and visual components. Combined with the concept of sophisticated packaging, the classic imagery of cannabis culture is combined on the one hand with the world of contemporary beauty, and on the other with a post-digital aesthetic. Doweedo’s web presence consists of an articulated microcosm of content that is both entertainment and a source of information.